Customer Engagement Over Customer Service
The utility industry is unique in that a provider may have little to no competition for their services. This is especially true in states where utilities are regulated. In industries flush with brands and options, higher competition benefits the customer. Generally, competition prompts providers to strive for better products at lower prices to maintain market share.
The savviest utility companies recognize the importance of sound customer engagement. They have the strategy and know-how to respond when something goes wrong. These companies encourage transparency and communication and are receptive to criticisms. They also identify that customer engagement involves more than just customer service. Here are some ideas for strategies you can put in place to improve your utility’s customer engagement efforts.